MEDIA VAULT
The conversation around grief, legacy, and remembrance is shifting, especially among Gen X and Millennials who want beautiful, design-led ways to honour their loved ones—not outdated, impersonal urns hidden away in cupboards. Yurn is at the forefront of this cultural movement, creating luxury cremation urns that seamlessly blend into home décor, offering a deeply personal yet aesthetically stunning way to keep memories close.
MAMAMIA
Why this story is unmissable for Mamamia:
Cultural Shift: Traditional funeral industry norms are being disrupted, with a rise in cremation rates and demand for more meaningful, modern memorial options.
Women Leading the Conversation: As the primary decision-makers in end-of-life planning, women are the driving force behind this change—just like your audience.
Taboo Meets Trend: Death shouldn’t be a dark, avoided topic. Yurn is making remembrance aspirational, flipping the narrative from mourning to celebrating life.
Australia’s Next Breakout Brand: With skyrocketing interest and a growing fanbase, Yurn is quickly becoming the go-to brand for modern memorials.
We would love to explore how Mamamia could share this powerful, untold story—whether through an exclusive feature, podcast discussion, or digital article. Click on the Media Press Kit button to view all the essential information or Brand Assets to access available resources!